Digital Media Design
Digital media design, also known as Multimedia Design, is the creation of media applications for web, interactive media, mobile devices, animation, 3D modeling, and digital film and television production.
Skilled designers are trained to work in a variety of settings as graphic designers, interactive designers, desktop publishers, and visual designers. A helpful resource to learn about careers in design is The American Institute of Graphic Arts: Career Guide.
Digital Filmmaking and Video Production
Digital filmmaking and video production require skill in using production equipment and practical knowledge of video fundamentals such as lighting, control room operation, animated graphics, video camera operation, and sound editing. Once developed, multimedia artists and video technicians are able to record and mix audio tracks for media projects or incorporate design and motion graphics into films, commercials, and music videos.
The filmmaking industry is a highly competitive, innovative, and technical business that involves the production of feature films, documentaries, commercials, made-for-television movies, unscripted TV, and music programming and video. Preparing for a career in film can be ambiguous because film jobs and internships are varied and can be divided into five distinct phases of production: development, pre-production, production, post-production, and distribution.
Film Production Stages:
Development
The stage where potential projects are selected or written. This stage includes reading and developing scripts, brainstorming ideas, securing financial arrangements, and assembling a creative team. Being a visionary is a strength for those involved in the development of film production. Those who enjoy communicating and storytelling or enjoy planning and organizing might thrive in this type of environment.
Entry-level positions: Staff Writer, Personal Assistant
Pre-Production
The stage where most of the creative decisions are determined. This stage includes hiring the cast and production crew, rewriting the script or treatment, selecting a location, and constructing a set design. This is where everything is put under a microscope: the script is broken into individual scenes and storyboards, actors/actresses mix and match for the best casting decisions, and set designers ensure that the set, props, and costumes are consistent with a specific time period or character's personality. Attention to detail is necessary for these positions.
Entry-level positions: Script Reader, Copywriter, Screenwriter, Executive Producer, Casting Director, Line Producer, Location Manager
Media
Develop plans and research the media strategy; meet with media reps from various sites. Creating a clear strategy to engage a specific audience is necessary for this avenue. Media representatives are needed in many different environments including small start-up companies as well as large corporations.
Entry-level positions: Assistant Media Planners/Buyers, Social Media Manager, Communications Manager, Content Specialist
Production or Principle Photography
The stage where the production is filmed in a studio or on location. Each environment will look different based on the needs of the production. For example, filming on a reality TV show will be different compared to a game show or documentary. Communication and collaboration are important in these environments because everyone needs to be on the same page.
Entry-level positions: Production Assistant, Camera Assistant, Key Grip, Gaffer, Location Assistant, Production Secretary, Script Supervisor, Propmaster, Boom Operator
Post-Production
The stage where the production is edited to create a final product. This stage can include adding music, visual effects, and editing sound/film.
Entry-level positions: Video Logger, Second Assistant Editor, Colorist, Visual Effects Producer, Dialogue Editor, Sound Editor
Distribution
The stage where promotional materials are generated to market the project. This stage includes selling posters, merchandise, and commercial time. Being able to identify a specific audience and strategically market materials towards that population is an important strategy in this area.
Entry-level positions: Public Relations Assistant, Marketing Representative
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