Public Relations Positions:
- Private sector positions: Found in agencies and work on behalf of clients from a broad range of sectors, a particular industry or product, or within a specific employer.
- Public sector positions: Facilitates delivery of curriculum to a clientele.
- Job Developer: Located in most government agencies at the municipal, state, and federal levels. In government, public relations professionals are often referred to as press secretaries.
- Nonprofit positions: Conducts policy analysis and advocacy on either a local, state, or national level.
- Organizer: Found in small entities in which employees may be responsible for performing multiple roles.
Public Relations Sectors:
- Media Relations: Answering reporters’ questions about the organization, coordinating conferences, establishing and maintaining contacts with mass media, and writing news releases and public service announcements.
- Community Relations: Planning and implementing special events and other programs that benefit the community.
- Investor Relations: Communicating with stakeholders of a corporation, brokers, and financial institutions; coordinating annual meetings and conferences; and preparing materials for magazines, annual reports, quarterly statements, and online content.
- Marketing Communications: Writing product publicity brochures, organizing special events, interviews, and media publicity to promote a certain product or service.
- Special Events: Planning and managing meetings, open houses, grand openings, sports contests, and other events to create publicity for the organization.
- Fundraising: Writing brochures, fielding requests for financial support, and setting up donor events and incentive programs.
- Crisis Management Relations: Developing and implementing a formal communication system and strategy in managing the short-term and ongoing response to a major incident.
- Political and Government Relations: Liaising with government officials, overseeing legislative activity, and managing debates and seminars.
