The official typeface of Colgate University is Messina.

Messina

There are two primary categories in the Messina family: Messina Serif and Messina Sans. The typeface was designed by Luzi Gantenbein in 2015. Messina Serif is based on 17th‑century French Renaissance proportions, while Messina Sans reflects the minimalist affinity of the 20th‑century. Contemporary typographic details integrate a modern sensibility into both typefaces.

Messina should be used for all supporting type on Colgate materials. Both the Serif and Sans can be used in text or display sizes. The other categories of the Messina family (Modern, Condensed, and Mono) are not part of the Colgate identity, and therefore should not be used on any official communication materials.

We strongly recommend using the brand typefaces in all circumstances. However, when this is not possible, Times New Roman may be used in place of Messina Serif, and Arial may be used in place of Messina Sans.

Messina
Serif

Messina
Sans

Messina Serif

A number of weights are available, allowing flexibility when designing applications. The two weights that Colgate will most commonly use are Book and Bold.

Messina Serif Weights

Messina Serif Weights

Messina Serif Italic Weights

Messina Serif Italic Weights

Messina Sans

A number of weights are available, allowing flexibility when designing applications. The two weights that Colgate will most commonly use are Book and Bold.

Messina Sans Weights

Messina Sans Weights

Messina Sans Italic Weights

Messina Sans Italic Weights

Typography Styling

  • Messina Book, Regular, and Bold weights should be used primarily. Other weights can be used when appropriate.
  • When setting ragged left typography, it’s important to take the time to balance the ragged edge of the text as effectively as possible.
  • Only adjust letter spacing if it improves readability. Expanding or condensing the space between characters is known as kerning.
  • Leading is the space between lines of text. When setting leading for body text, ensure the leading size is larger than the type size, and the text reads comfortably.
  • Text is read most comfortably when set in a line length of 40 to 65 characters.
  • We strongly recommend using the brand typefaces, Messina Serif and Messina Sans, in all circumstances. However, when this is not possible, Times New Roman may be used in place of Messina Serif, and Arial may be used in place of Messina Sans.
  • There are a variety of ways to create contrast between text elements by using just two typefaces. No matter which combination of typefaces you choose, always use contrasting weights and sizes to create a hierarchy of information.
  • Information can be emphasized in a variety of ways by using devices such as color, contrast, composition, weight, and underlining. Avoid using too many methods together as this will simply confuse the layout and make the message less effective.

Contact Communications

For guidance in utilizing the university's visual identity; access to logo, wordmark, and lockup files; and more, contact the creative team in Colgate's Office of Communications:

creative@colgate.edu