The Supporting Identity serves to highlight and elevate affiliated, endorsed, or sponsored units across the University through a visual connection to the University Identity. Supporting Identity usage extends to clubs, organizations, initiatives, and events.

Marks

The various Supporting Identity marks must be used consistently and appropriately. New marks, wordmarks, and lockups for Supporting Identities should only be created by or through the guidance of the Office of Communications, or through templates provided by the Office of Communications.

Supporting Identity C Lockup (Template)

supporting identity lockup

 

Colgate Bookstore C Lockup

Colgate bookstore lockup

 

Colgate Magazine Masthead

Colgate magazine masthead

Color Palette and Proportions

Colgate maroon is the primary color of the Supporting Identities. Maple red, night black, shadow gray, and winter gray are secondary colors, and should always be paired with maroon. 

All formal communication materials should, whenever possible, use these colors. Maroon should be the most dominant color. When possible, use these recommended ratios as a guide to applying the color palette. Please note percentages are approximate and color ratios may differ depending on usage.

Primary Color

colgate maroon

Colgate Maroon
PMS 202 C
PMS 7427 U
RGB 130 / 16 / 25
HEX 821019
CMYK 30 / 95 / 75 / 30

For fabrics and merchandise, select PMS 202 or its closest equivalent when possible.

Secondary Colors

maple red

Maple Red
PMS 185 C
PMS 185 U
RGB 225 / 0 / 40
HEX E10028
CMYK 0 / 95 / 80 / 0

shadow gray

Shadow Gray
PMS 431 C
PMS 431 U
RGB 90 / 100 / 110
HEX 5A646E
CMYK 20 / 5 / 0 / 70

winter gray

Winter Gray
PMS 427 C
PMS 427 U
RGB 210 / 212 / 214
HEX D2D4D6
CMYK 5 / 0 / 9 / 11

night black

Night Black
RGB 0 / 0 / 0
HEX 000000
CMYK 0 / 0 / 0 / 100

Color Proportions

Color Proportions Commons

Contact Communications

For guidance in utilizing the University’s visual identity; access to logo, wordmark, and lockup files; and more, contact the creative team in Colgate’s Office of Communications:

creative@colgate.edu