The Supporting Identity serves to highlight and elevate affiliated, endorsed, or sponsored units across the University through a visual connection to the University Identity. Supporting Identity usage extends to clubs, organizations, initiatives, and events.
For use across Colgate’s academic and administrative divisions, departments, and offices, the University Identity functions as the foundational design of visual components that all branches of the Colgate Identity Architecture originate. Thus, it serves to uplift and solidifies the core missions of the institution in attracting outstanding students and faculty, strengthening the academic enterprise, enriching the student experience, and improving the campus environs.
Used only by the Office of the President and the Board of Trustees to indicate formal actions and declarations, the Presidential Identity visually upholds Colgate’s most ceremonious operations, such as degrees, recognition and achievement awards, and presidential and trustee documentation and letters.
Colgate University is the school of first choice for students who seek rigorous classes, passionate faculty, a campus of enduring beauty, and the assurance that they will learn to thrive in work and life.
Colgate stands among the nation’s most distinguished small universities, leading a new era of higher education. Rooted in the liberal arts and sciences, intellectual seriousness, global outlook, and enduring traditions, we are preparing students for lives of consequence.
The Colgate identity is composed of core elements that come together to create a bold, sophisticated, and distinctive look and feel that enhances Colgate’s position as a university that honors its past while it embraces the future. The following pages guide you through the core elements, and will assist you in designing and producing compelling communications with a high degree of creative flexibility.
