Sophie Coffman ’17, Lampert Institute Fellow 2016
Sponsor: John Crespi
The China Dream is everywhere in Shanghai. Down the sides of streets, tucked into bushes, adorning massive billboards on the sides of highways, and plastered on the walls of subway stations. The images of traditional Chinese art paired with traditional Chinese values are ubiquitous across the major areas of the city. The China Dream campaign’s propaganda is so prevalent in Shanghai that it begs the question of how the campaign has affected the lives of Shanghai citizens. The goal of this paper is not to define the China Dream. Through face to face interviews, examination of the propaganda and its placement throughout Shanghai, as well as scholarly research including both primary and secondary sources, this paper explains Shanghai residents’ reception and interpretation of the campaign.