Communications

Taylor lake with fireworks
We are pleased to announce that the annual Colgate July 4 fireworks display will be held this year in a drive-in format.
June 26, 2020

Supporting Identity

The Supporting Identity serves to highlight and elevate affiliated, endorsed, or sponsored units across the University through a visual connection to the University Identity. Supporting Identity usage extends to clubs, organizations, initiatives, and events.

Residential Commons Identity

The Residential Commons Identity features iconographic shields highlighting the leading characteristics of Residential Commons namesakes and links those noble traits, in perpetuity, to the University’s living-learning communities. These marks are used only by the Office of the Dean of the College and the Colgate Residential Commons system.

University Identity

For use across Colgate’s academic and administrative divisions, departments, and offices, the University Identity functions as the foundational design of visual components that all branches of the Colgate Identity Architecture originate. Thus, it serves to uplift and solidifies the core missions of the institution in attracting outstanding students and faculty, strengthening the academic enterprise, enriching the student experience, and improving the campus environs.

Verbal Identity

Colgate University is the school of first choice for students who seek rigorous classes, passionate faculty, a campus of enduring beauty, and the assurance that they will learn to thrive in work and life.

Identity Guidelines

The Colgate identity is composed of core elements that come together to create a bold, sophisticated, and distinctive look and feel that enhances Colgate’s position as a university that honors its past while it embraces the future. The following pages guide you through the core elements, and will assist you in designing and producing compelling communications with a high degree of creative flexibility.

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