Identity Architecture
Presidential and Trustee
Used only by the Office of the President and the Board of Trustees to indicate formal actions and declarations, the Presidential Identity visually upholds Colgate's most ceremonious operations, such as degrees, recognition and achievement awards, and presidential and trustee documentation and letters.
Presidential and Trustee Identity Standards
University
For use across Colgate's academic and administrative divisions, departments, and offices, the University Identity functions as the foundational design of visual components that all branches of the Colgate Identity Architecture originate. Thus, it serves to uplift and solidifies the core missions of the institution in attracting outstanding students and faculty, strengthening the academic enterprise, enriching the student experience, and improving the campus environs.
University Identity Standards
Residential Commons
The Residential Commons Identity, which features iconographic crests highlighting the leading characteristics of Residential Commons namesakes and links those noble traits, in perpetuity, to the University's living-learning communities, is used only by the Office of the Dean of the College and the Colgate Residential Commons system.
Residential Commons Standards
Athletics
The Athletics Identity places Colgate Athletics as champions in every field and every arena. It houses marks that express it as a core element of the Colgate experience as well as visuals that represent the unique spirit and energy of Colgate Athletics. The Athletics Identity is for use only by the Athletics Department.
Athletics Identity Standards
Supporting Identity
The Supporting Identity serves to highlight and elevate affiliated, endorsed, or sponsored units across the University through a visual connection to the University Identity. Supporting Identity usage extends to clubs, organizations, initiatives, and events.
Supporting Identities Standards
Verbal Identity
Embodying our shared values and personality as a collective institution, the Colgate verbal identity allows the University, its divisions and departments, to speak in a bold and consistent way about itself while capturing the University’s distinctive story in a crisp and unifying way.
Verbal Identity Standards
Design Elements
The Colgate identity uses a reoccurring set of core elements to maintain a consistent and identifiable appearance. These elements include a set of typefaces, a defined use of color, and an image gallery with parameters on how to style photographs.
Design Elements Standards
