The color palette outlined below is part of the visual identity guidelines for Colgate University.

Color Palette

Primary Color

maroon block

Colgate Maroon
PMS 202 C
PMS 7427 U
RGB 130 / 16 / 25
HEX 821019
CMYK 30 / 95 / 75 / 30

Secondary Colors

maple red block

Maple Red
PMS 185 C
PMS 185 U
RGB 225 / 0 / 40
HEX E10028
CMYK 0 / 95 / 80 / 0

night black block

Night Black
RGB 0 / 0 / 0
HEX 000000
CMYK 0 / 0 / 0 / 100

shadow gray block

Shadow Gray
PMS 431 C
PMS 431 U
RGB 90 / 100 / 110
HEX 5A646E
CMYK 20 / 5 / 0 / 70

winter gray block

Winter Gray
PMS 427 C
PMS 427 U
RGB 210 / 212 / 214
HEX D2D4D6
CMYK 5 / 0 / 9 / 11

Tertiary Colors

summer green block

Summer Green
PMS 369 C
PMS 369 U
RGB 100 / 165 / 10
HEX 64A50A
CMYK 70 / 0 / 100 / 0

autumn yellow block

Autumn Yellow
PMS 130 C
PMS 129 U
RGB 240 / 170 / 0
HEX F0AA00
CMYK 0 / 30 / 100 / 0

sky blue block

Sky Blue
PMS 639 C
PMS 639 U
RGB 0 / 150 / 200
HEX 0096C8
CMYK 100 / 0 / 5 / 5

shaded green block

Shaded Green
PMS 3298 C
PMS 3298 U
RGB 0 / 95 / 70
HEX 005F46
CMYK 100 / 0 / 60 / 40

autumn orange block

Autumn Orange
PMS 1585 C
PMS 1585 U
RGB 255 / 105 / 20
HEX FF6914
CMYK 0 / 60 / 100 / 0

Lake Blue block

Lake Blue
PMS 301 C
PMS 301 U
RGB 0 / 70 / 130
HEX 004682
CMYK 100 / 50 / 0 / 20

Proportions

Visual of correct color proportion application

Examples

Maroon with Secondary Color

Maroon tote bag with a red handle

Maroon with Tertiary Colors

A publication example with a maroon cover and a graph with tertiary colored elements

Contact Communications

For guidance in utilizing the university's visual identity; access to logo, wordmark, and lockup files; and more, contact the creative team in Colgate's Office of Communications:

creative@colgate.edu