Marketing communications (also known as promotional communications) is a subset of marketing that includes the integration of images, copy, and other media materials to promote a single message about a service, person, or brand. Communication specialists, managers, or marketing coordinators are, oftentimes, involved in cross-communications between other departments. They must assist with the creation, conception, development, editing, research, and purchase of materials. They may also be involved in sales strategies, client relations, new business developments, and public relations depending on the needs of the client or organization.
- Entry-Level Positions: Assistant Account Executive, Brand Assistant
Marketing consulting is the management of a full-cycle marketing plan that includes identifying a business problem, making recommendations, and initiating action. Consultants are highly skilled professionals (20-30 years experience) and are typically self-employed and/or business owners of a marketing consulting firm. Nonetheless, there are entry-level consulting opportunities depending on the type of consulting firm.
- Entry-Level Positions: Business Associate, Analyst, Staff Consultant
Market research is the design, collection, analysis, and reporting of data and findings specific to a business problem. Market researchers conduct, both qualitative and quantitative research focused on the consumer, company, or competitors to support new product developments, communications, and overall consumer satisfaction. In short, market research occurs at the inception of a marketing plan to inform pricing, product ideas, promotion locations, and distribution.
- Entry-Level Positions: Market Research Analyst, Market Research Coordinator