A workshop and speaker series for the entire campus, covering entrepreneurial topics. Gain knowledge and skills with immediate applicability to entrepreneurial pursuits.

 

Spring 2019

Presentation - Startup Marketing Fundamentals

Saturday, January 26, 11:00 a.m.–12:15 p.m.
TIA Incubator, 20 Utica St., Hamilton

This TIA workshop covers the basics of what an early-stage venture needs to know and do relative to marketing. We dive into the differences between features and benefits, dissect the fundamental steps a customer/user goes through when deciding to engage/purchase, and then analyze how to weave all the information together into great story telling that reaches your customers/users across various channels. This intro to marketing helps our teams realize that marketing is way more that just sending a few emails and posting to social media... there is real science and art behind it if you plan to do it well and grow your venture. 

Presented by Andres Echenique '83 - Senior VP, Product Innovation at Terakeet

The Democratization of Discovery in The Music Industry Through Data

Friday, February 22 @ 6:30 p.m.
Persson Hall 27

A talk by Shav Garg '15, founder of indify, a business he started in the TIA Incubator. indify uses data to help music labels identify the next big star, including Chance the Rapper, Khalid, and Post Malone. Shav will talk about how data has leveled the playing field in the discovery of new talent. This interview is open to all Colgate reps interested in learning more about the music/entertainment space and will be followed by a Q&A session open to the floor.

Food will be provided.

Student Concert

Friday, February 22 @ 8:00 p.m. 
Donovan's Pub

Come listen to Zack Ceme '19, J Hippie '21 and others at an informal, laid back concert in Donovan's Pub. Zack is a TIA student working on his venture Ceme Entertainment

Presentation - Startup Sales Fundamentals

Saturday, February 23, 11:00 a.m.–12:15 p.m.
TIA Incubator, 20 Utica St., Hamilton

This TIA workshop focuses on the basics of selling. We introduce the importance of understanding the needs of customers/stakeholders, the art of making an 'ask', and the steps to getting the order. We bring these concepts to life through role playing where teams experience first-hand what does and doesn't work. Ultimately teams walk away with a strong appreciation for developing a good sales process, as opposed to just asking "will you buy this?"

Presented by Steve Rock '85 - Consultant

Presentation - Final Thoughts and Demo-Day Pitch Prep

Saturday, March 23, 11:00 a.m.–12:15 p.m.
TIA Incubator, 20 Utica St., Hamilton

This TIA Workshop is a recap of the concepts and topics covered over the year. We hear testimonials from entrepreneurs about what they learned and suffered through, as well as what they didn’t expect and the successes about which they feel most proud. Additionally, much of this weekend is dedicated to preparing for the Entrepreneur Weekend Demo Day. Entrepreneurs rehearse their pitches, discuss plans for their trade-show booths, develop clear “asks” and “needs”, and practice Q&A.

Presented by TIA alumni mentors.

Colgate Entrepreneur Weekend On Campus 

Saturday, April 6, 11:00 a.m.–4:00 p.m.
Hall of Presidents, Colgate University

Entrepreneur Weekend is a celebration of Colgate’s entrepreneurial spirit. It features panelists and speeches from renowned entrepreneurs, 'SharkTank'-style pitches from the TIA entrepreneurs, awards and capital commitments, and all the serendipitous things that happen when you put a large group of entrepreneurs in a room. Don’t miss out; you may just be inspired to start your next venture... crazier things have happened!

ENST Brown Bag Lecture Series: Thought into Action Student Entrepreneurs for Environmental Wellbeing

Friday, April 12, 12:15-1:15 p.m.
ALANA Cultural Center, Multipurpose room

Three TIA students will talk about how what they've learned in the classroom inspired them to create a venture in TIA that will have a positive impact on the environment.

  • Victoria Basulto '21 - #Green: a website that curates eco-friendly products from the well known shopping platform, Amazon, with the aim to promote green friendly consumerism.
  • Caroline Danehy '19 - Fair Harbor Clothing - We make timeless shorts and swimwear out of recycled plastic bottles to protect the places we love.
  • Christina Weiler '21 - UCan - is a nonprofit that improves recycling performance by creating an incentive: every item recycled makes a social impact. Donors make this happen by matching improved performance with a monetary donation to local community causes, such as hunger.

Archives

Presentation - An Entrepreneur's Life & Personal Brand 

Saturday, September 1, 11:00 a.m.–12:15 p.m.
TIA Incubator, 20 Utica St., Hamilton

Presented by Andy Greenfield '74, Founder of TIA

Presentation - An Entrepreneur's Life & Personal Brand 

Saturday, September 29, 11:00 a.m.–12:15 p.m.
TIA Incubator, 20 Utica St., Hamilton

This TIA workshop discusses the importance of building great teams, delegating, working with friends and family, and hiring. Mentor testimonials provide heart-felt perspectives into the art (not science) of creating winning teams as well as recommendations on avoiding pitfalls that will slow, or even derail, your progress. Expectation management, clear deliverables, interview guides, job specifications and 'trusting your gut' are some of the topics that make this such a lively workshop.

Presented by Andy Greenfield '74, Founder of TIA

Startup Experience at Colgate University

October 5-7, 2018

We are excited to bring the Startup Experience 2-day entrepreneurship program to Colgate University!

This is a unique opportunity to learn what it takes to become a successful entrepreneur. You will hear from experienced global entrepreneurs and you’ll be working in a team to transform a big problem into a new opportunity for a startup company. During the program you’ll learn what it means to have an entrepreneurial mindset, how to be more creative, how to test your innovative ideas, and how to build a real viable company in just two days.

This program is for anyone interested in being a change maker – the tools you’ll get can be applied in all industries and in all careers. You don’t need to have a business idea to sign up – all you need is a lot of energy and a positive attitude.

The workshop will take place on October 6 & 7, with an orientation dinner on Friday, October 5. The schedule of events is as follows:

  • 6:00 p.m.–8:00 p.m. - Friday, October 5 (dinner)
  • 9:00 a.m.–6:00 p.m. - Saturday, October 6
  • 9:00 a.m.–4:00 p.m. - Sunday, October 7

Non-Colgate students will be able to attend the workshop. The cost is $100, which covers all materials and meals. Checks may be made payable to Colgate University - TIA and presented the first day of the workshop.

Wiley Cerilli, Founder of Seamless & Good Uncle, Talks Food Startups

Tuesday, October 16, 4:30pm
Coop TV Room - O'Connor Campus Center

Wiley Cerilli is a serial entrepreneur who has founded a number of startups including Seamless (acquired by GrubHub), Single PlatForm (acquired by Constant Contact) and is currently the founder of Good Uncle, a new food-delivery business that allows customers to order meals from well-known restaurants via a smartphone app. 

Presentation - Presenting Your Venture

Saturday, November 3, 11:00 a.m.–12:15 p.m.
TIA Incubator, 20 Utica St., Hamilton

This TIA workshop considers the importance of “clarity of message” and offers clear advice on the building blocks of a convincing pitch/presentation. We discuss problem / user / solution / benefit, “knowing your audience”, and also stress having a clear “ask” when meeting with decision-makers who can influence your chances of winning.

Presented by Bob Gold '80.

Presentation - Optimizing Your Venture

Saturday, December 1, 11:00 a.m.–12:15 p.m.
TIA Incubator, 20 Utica St., Hamilton

This TIA workshop focuses on "knowing" vs. "thinking" you have a good idea. We discuss quantitative and qualitative research methods, getting to know your customer/user, minimum viable products, the importance of relevance & differentiation, and general intelligence gathering through being good listeners.

Presented by Andy Greenfield '74, Founder of TIA.

Startup Experience at Colgate University

January 13–17, 2017

We are excited to bring the Startup Experience 2-day entrepreneurship program to Colgate University!

This is a unique opportunity to learn what it takes to become a successful entrepreneur. You will hear from experienced global entrepreneurs and you’ll be working in a team to transform a big problem into a new opportunity for a startup company. During the program you’ll learn what it means to have an entrepreneurial mindset, how to be more creative, how to test your innovative ideas, and how to build a real viable company in just two days.

This program is for anyone interested in being a change maker – the tools you’ll get can be applied in all industries and in all careers. You don’t need to have a business idea to sign up – all you need is a lot of energy and a positive attitude.

The workshop will take place on January 13 and 14, followed by a 2-day immersion trip to New York City. The schedule of events is as follows:

  • 9:00 a.m. - 6:00 p.m. - Saturday, 1/13
  • 9:00 a.m. - 6:00 p.m. - Sunday, 1/14
  • 2:00 p.m. - Monday -- Bus leaves for NYC
  • All day Tuesday - visit startups 
  • Tuesday evening - CPN event
  • 10:00 a.m. - Wednesday, 1/17 - return to Hamilton

There will be a $150 deposit due by December 21. A portion of the deposit will be refunded in the form of spending money for the trip. Financial assistance is available to those receiving Colgate University financial aid. You must be available to attend both the workshop and the trip.

Non-Colgate students will be able to attend the workshop only. The cost is $150, which covers all materials and meals. Checks may be made payable to Colgate University - TIA and presented the first day of the workshop.

TIA Workshop - The Ask and Getting Pitch Ready

Saturday, January 27, 11:00 AM - 12:15 PM
TIA Incubator, 20 Utica St., Hamilton

Presented by Tim O'Neill '78

Talk - Student-Athletes and Startups: how my time as a Colgate student athlete helped me from dorm room dream to Shark Tank reality

Thursday, February 8, 7:30 PM - 8:30 PM
Love Auditorium, Olin Hall

Presented by Jim DeCicco, CEO of Sunniva Super Coffee

Workshop — “IRS!? TAXES!? INSURANCE!? PAYROLL!?”

You don’t know what you don’t know; Set your business venture up right the first time.

Saturday, February 10th, 2018
9:00AM - 4:30PM
TIA Incubator @ 20 Utica Street, Hamilton, NY 13346

On February 10th, Thought into Action (TIA) is hosting the Small Business Development Center, who will lead a workshop covering the fundamentals of starting a business including: tax, payroll, accounting, compliance, insurance, etc.

While these may not be the most exciting aspects of starting a business, they are the essentials that EVERY founder needs to have in place, despite often trying to ignore them. If you just cringed at the thought of all this...then you definitely need to attend this workshop!

Program

  • MODULE 1: Overview of the requirements to start up a business in NYS; entity formation, compliance, licenses/permits, insurance, sales tax, record keeping/bookkeeping, income taxes, HR Issues, employees vs independent contractors.
  • MODULE 2: Understanding your financial model: fixed vs. variable expenses, contribution margin, break even analysis, sales projection - with interactive exercises 
  • MODULE 3: QuickBooks overview: reporting features, financial statements – with interactive exercises 

 

TIA Workshop - Tech 101 for Non-tech Cofounders

Saturday, February 245, 11:00 AM - 12:15 PM
TIA Incubator, 20 Utica St., Hamilton

This TIA Workshop focuses on the technical end of start-ups. First up - determining your needs by defining problems and solutions. Next, do you really need a developer or can you use one of the many great services readily available to create a minimum viable product? If you determine you have more advanced needs, we cover how to recruit, screen, and hire technical talent. Finally, getting past the goal line - how to launch your finished product or service. Presented by Yuni Sameshima '13.

TIA Workshop - Final Thoughts and Demo-Day Pitch Prep

Saturday, March 24, 11:00 AM - 12:15 PM
TIA Incubator, 20 Utica St., Hamilton

This TIA Workshop is a recap of the concepts and topics covered over the year. We hear testimonials from entrepreneurs about what they learned and suffered through, as well as what they didn’t expect and the successes about which they feel most proud. Additionally, much of this weekend is dedicated to preparing for the Entrepreneur Weekend Demo Day. Entrepreneurs rehearse their pitches, discuss plans for their trade-show booths, develop clear “asks” and “needs”, and practice Q&A. Presented by Andy Greenfield '74, Founder of TIA

On-Campus TIA Demo Day

Saturday, April 7, 11:00 AM - 3:00 PM
Hall of Presidents, Colgate University

Join us on campus for presentations by the TIA Ventures as they showcase their products and services and all that they've accomplished during the year.

Presentation - An Entrepreneur's Life & Personal Brand

Saturday, September 9, 11:00 AM - 12:15 PM
TIA Incubator, 20 Utica St., Hamilton

Presented by Andy Greenfield '74, Founder of TIA

Workshop - Writing for Social Media

Thursday, October 5, 8:00 AM - 9:00 AM
TIA Incubator, 20 Utica St., Hamilton

Presented by Matt Hames, Communications Strategist, Colgate University

Presentation - Building a Team

Saturday, October 14, 11:00 AM - 12:15 PM
TIA Incubator, 20 Utica St., Hamilton

Presented by Andy Greenfield '74, Founder of TIA

Workshop - Selling on Etsy

Thursday, November 2, 5:30 PM - 6:30 PM
TIA Incubator, 20 Utica St., Hamilton

Presented by Sarah Dustin, Owner of The Adirondack Ink

Talk - Brand Yourself

Friday, November 10, 4:30 PM - 5:30 PM
Persson Auditorium

Presented by Patrick Ambron, CEO & Co-founder of BrandYourself.com

Presentation - Presenting Your Venture

Saturday, November 11, 11:00 AM - 12:15 PM
TIA Incubator, 20 Utica St., Hamilton

Presented by Bob Gold '80, CEO & President at Ridgewood Capital

Entrepreneur Roundtable

Thursday, December 7, 8:00 AM - 9:00 AM
TIA Incubator, 20 Utica St., Hamilton

A free-flowing discussion about entrepreneurial / small business topics

Presentation - Optimizing Your Venture

Saturday, December 9, 11:00 AM - 12:15 PM
TIA Incubator, 20 Utica St., Hamilton

Presented by Andy Greenfield '74, Founder of TIA

The first Thursday of each month at 8am Hamilton PCD will be hosting a meet-up for local entrepreneurs at 20 Utica St. 

January 5 - 8:00 a.m. to 9:00 a.m. - Green business with Peter Radosta as a guest speaker

February 2 - 8:00 a.m. to 9:00 a.m. - Funding with Cathy Pokines attending from SBA

March 2 - 8:00 a.m. to 9:00 a.m. - The Pitch with Wills Hapworth. 

April 6 - 8:00 a.m. to 9:00 a.m. - Branding with Romanelli Communications in attendance.

February

Brownbag in partnership with Computer Science Department
Tuesday, February 28 at 11:30 a.m. - 12:30 p.m. 
McGregory Room 319

Select Thought into Action student entrepreneurs will collaborate with the CS department to discuss the problems they're working through; with the ambition of generating tech-driven solutions.

April

Thought Into Action and Chartwell's Present TIA Summit Series featuring Good Nature Brewery
Join us on April 18 at noon in the COOP TV Room.

Digital Marketing Training

TIA collaborated with the Partnership for Community Development (PCD) and the Mohawk Valley Small Business Development Center (USBDC)  and offered courses to assist small business owners in developing their own digital marketing strategies.

All courses were held in the TIA Incubator located at 20 Utica Street, Hamilton, NY.

These courses were free to students. Contact Rhona Cadenhead at rchamiltonpcd@gmail.com or call 315-825-3537 to more information.

  • Using Social Media to Grow Your Business, Focus - Facebook
  • Thursday, September 15, 8:30–10:30 a.m.
  • Website Marketing Basics
  • Thursday, October 13, 5:30–7:00 p.m.
  • Social Media Business Owners Panel, Utilizing Digitally Marketing Successfully 

Thursday, November 17, 5:30–7:00 p.m. 

Brown Bag: "Building a Vision: The Transformative Power of Education at Nepal's Life Vision Academy"

Tuesday, September 13, Noon–1:00 p.m.
Drake Hall, Basement

Presented by: Haushala Thapa Zimba, founder/director of LVA with Amanda Brown ’15, president, Children and Youth First's USA. In partnership with the South Asian Cultural Club (SACC) and Students for Students

Workshop - Using Social Media to Grow Your Business, Focus - Facebook

Thursday, September 15, 8:30–10:30 a.m.
TIA Incubator, 20 Utica St.

Discover how social media marketing can impact your business and learn best practice Facebook marketing strategies to help grow your business. In partnership with the Partnership for Community Development (PCD) and the Mohawk Valley Small Business Development Center (USBDC)

Free to students. Contact Rhona Cadenhead at rchamiltonpcd@gmail.com or call 315-825-3537 to register. 

Workshop - Build a website on a shoestring budget

Wednesday, October 5, 4:30–5:30 p.m.
Ho Science Center, Room 101

Presented by: Jason Kammerdiener '10, lead information and digital architect, Colgate University

Workshop - Website Marketing Basics

Thursday, October 13, 5:30–7:00 p.m.
TIA Incubator, 20 Utica St.

One of the area’s leading web developers will explain how using online tools and tactics can increase your website’s visibility and generate more traffic and leads. In partnership with the Partnership for Community Development (PCD) and the Mohawk Valley Small Business Development Center (USBDC).

Free to students. Contact Rhona Cadenhead at rchamiltonpcd@gmail.com or call 315-825-3537 to register.

Brown Bag in Partnership with Colgate Dining Services 
Thought Into Action - Eat Local, Buy Local

Wednesday, November 9, 12:00 p.m. to 1:00 p.m. 
The Coop T.V. Room

Three local entrepreneurs presenting their business ventures:

  • Frank Elias, Utica Coffee Roasting Co.
  • Britty Buonocore, Flour & Salt Bakery
  • Tina McPherson, Primo and Mary’s Heritage Products Inc.

Brownbag in partnership with the Center for Women's Studies
Thought Into Action - Women Making a Difference

Thursday, November 17, 11:30–12:30 p.m.
Center for WMST

Women spearheading TIA projects showcase how their businesses empower women.

Workshop - Social Media Business Owners Panel, Utilizing Digitally Marketing Successfully

Thursday, November 17, 5:30–7:00 p.m.
TIA Incubator - 20 Utica St.

Learn what is working for other local business owners in terms of social media strategies, activities, processes and practices. In partnership with the Partnership for Community Development (PCD) and the Mohawk Valley Small Business Development Center (USBDC).

Free to students. Contact Rhona Cadenhead at rchamiltonpcd@gmail.com or call 315-825-3537 to register.

Talk - Colgate Dining Services and TIA Summit Series present Cindi Bigelow, Owner of Bigelow Teas

Thursday, March 3, 2016 11:30 AM - 12:30 PM
Coop Media Room

Presented by Cindi Bigelow, President and CEO of Bigelow Teas

Workshop - Media 101: Creating Amazing Videos

4:30 - 5:30, Thursday March 10
Digital Learning and Media Center Fifth floor, Case-Geyer Library 

Presented by Brian Ness, Video Journalism Coordinator, Colgate University

Workshop - Build a website on a shoestring budget

4:30 - 5:30 p.m., Wednesday, September 17 
Ho Science Center, Room 101

Presented by Jason Kammerdiener '10, Lead Information and Digital Architect, Colgate University

Talk - Building a movement: social entrepreneurship, social change & investing in human capital

Wednesday, September 30, 4:30 - 5:30 p.m.
Persson Auditorium

Presented by Maggie Dunne '13, Founder and CEO of Lakota Children's Enrichment

Workshop - HEY, WHAT'S THE BIG IDEA? Learn how to use surveys to validate the idea you want to make happen                                  

Tuesday, October 6
Lathrop Hall, Room 207

Presented by Dan DeVries, Admission Marketing and Media Relations Manager, Colgate University

Workshop - Style Meets Substance in the Workplace: Nonverbal Strategies for Enhancing Rapport, Influence, and Charisma

Thursday, October 22, 4:30 - 5:30
Lawrence Hall, Room 105

Presented by Carrie Keating, Professor of Psychology, Colgate University

Talk - Colgate Dining Services and TIA Summit Series presents Joshua Tetrick CEO of Hampton Creek 

Wednesday, November 114:30 - 5:30 p.m.
Coop Media Room

Presented by Joshua Tetrick, Founder and CEO of Hampton Creek

Why marketing is important

3:30 - 4:30, Friday, January 30
O'Connor Center - Coop Conference Room
 

Presented by Bruce Rutter '73

How to Make Money Off Your App 

4:30 - 5:30, Tuesday, February 10
Case Geyer 560

Presented by Kevin Lynch, Vice President and Chief Information Officer, Colgate University

Compose Your World

4:30 - 6:00, Thursday March 5
Love Auditorium

Presented by Kai Kaight, entrepreneur and composer

Demanding Your Value: How Smart Women Can Stop Settling for 75¢ on the Dollar  

4:30 - 5:30, Friday March 27  
Persson Auditorium

Presented by Deborah Tutnauer '81, Success coach and mentor

Building a website on a shoestring budget

4:30 - 6:00 p.m., Wednesday, September 17 
Ho Science Center, Room 101

Presented by Jason Kammerdiener '10, Web Content Specialist at Colgate University

How a Colgate soccer player graduated to successful entrepreneur

5:00 - 6:00 p.m., Friday, September 26
ALANA multi-purpose room

Presented by Charlie Lambropoulos '07, co-founder LYFE Mobile

How to promote yourself or your company using digital media

5:00 - 6:00 p.m., October 9 
Persson Auditorium

Presented by Matt Hames, Manager of Media Communications at Colgate University

"What can I do with a 3D printer?"

5:00 - 6:00 p.m., Tuesday, October 21     
Case-Geyer Library, Room 560

Presented by Ahmad Khazaee, Instructional Technologist at Colgate University

Hustle and SWAGGER
Sian-Pierre Regis '06 talks about building a personal brand

4:30 - 5:30 p.m., Friday, December 5
Persson Auditorium

Presented by Sian-Pierre Regis '06, Founder and Editor-in-Chief of SWAGGER New York