Program Information

The schedule for the 100-level 2020-2021 TIA Incubator is below. Please note that this schedule is subject to change; the University continues to monitor state and federal recommendations related to the Novel Coronavirus COVID-19.

100-level workshops typically run from 10:30 a.m.–3:00 p.m. with the following format:

  • 10:30–11:00 a.m.: Networking brunch
  • 11:00 a.m.–1:00 p.m.: Mentoring breakouts
  • 1:00–2:00 p.m.: Pitches and updates
  • 2:00–3:00 p.m.: Interactive workshop

Friday, September 11–Sunday, September 13, 2020: Incubator Orientation

Friday evening, Saturday morning-early afternoon, and Sunday morning

This introduction to the TIA Incubator paints a picture of the year ahead, introduces participants to the life of an entrepreneur, and dives into problem solving and creating solutions. On Friday evening, we will discuss the life of an entrepreneur and the role of personal brand. On Saturday, we'll introduce the design thinking process and have teams leverage that process to think through the challenge they're looking to solve. The orientation will culminate on Sunday with presentations from each venture about their learnings over the past two days.

Saturday, September 26, 2020: Presenting Your Venture

This workshop considers the importance of clarity of message and offers clear advice on the building blocks of a convincing pitch/presentation. We discuss Problem-Solution-Benefit, knowing your audience, and having a clear ask when meeting with decision-makers. 

Saturday, November 7, 2020: Building a Team

This workshop discusses the importance of building great teams, including delegating, working with friends and family, and hiring. We present a structured approach to building a team through expectation management, clear deliverables, interview guides, job specifications, and trusting your gut.

Saturday, December 5, 2020: Knowing Your Customer

This workshop focuses on "knowing" versus "thinking" you have a good idea. We discuss quantitative and qualitative research methods, getting to know your customer/user, minimum viable products, the importance of relevance and differentiation, and general intelligence gathering through being good listeners.

Saturday, January 30, 2021: Startup Marketing Fundamentals

This workshop covers the basics of early-stage marketing. We dive into the differences between features and benefits, dissect the fundamental steps a customer/user goes through when deciding to engage or purchase, and then analyze how to weave all the information together into great story telling that reaches your customers/users across various channels.

Saturday, February 20, 2021: Startup Sales Fundamentals

This workshop focuses on the basics of selling. We introduce the importance of understanding the needs of customers/stakeholders, the art of making an ask, and the steps to getting the order. Teams walk away with a strong appreciation for developing a good sales process and an understanding of where they currently are in the sales cycle.

Saturday, March 27, 2021: Looking Ahead and Entrepreneur Weekend Prep

This workshop provides teams with an opportunity to reflect on the past nine months, consider learnings, and think about next steps. Teams also spend time preparing for Entrepreneur Weekend: rehearsing pitches, discussing plans for trade-show booths, developing clear asks, and practicing Q&A.

Saturday, April 10, 2021: Entrepreneur Weekend 

Entrepreneur Weekend is a celebration and recognition of entrepreneurship at Colgate. TIA teams showcase their products/services at demo booths, connect with potential partners, investors, advisors, and customers, and have the opportunity to pitch a panel of world-renowned entrepreneurs for capital awards. Entrepreneurs have walked away from this event with their first capital investment, a key partner or early customer, the inspiration to go full-time, and much more.

The schedule for the 200-level 2020-2021 TIA Incubator is below. Please note that this schedule is subject to change; the University continues to monitor state and federal recommendations related to the Novel Coronavirus COVID-19.

200-level workshops typically run from 10:00 a.m.–noon with the following format:

  • 10:00–11:00 a.m.: Mentoring breakouts
  • 11:00 a.m.–noon: Advanced topic workshop


Saturday, August 29: 200-level Bootcamp (timing TBD; entrepreneurs should hold 9:00 a.m. to 6:00 p.m.)
Saturday, September 26, 2020
Saturday, November 7, 2020
Saturday, December 5, 2020
Saturday, January 30, 2021
Saturday, February 20, 2021
Saturday, March 27, 2021

Entrepreneur Weekend: Saturday, April 10, 2021

Video and Presentation Archive

  • Personal Brand and the Life of an Entrepreneur
    • PowerPoint (September 2019)
    • Video, "An Entrepreneur's Life: What do we all have in common?" presented by Andy Greenfield ’74, founder, TIA (September 2014)
  • Presenting Your Venture
    • PowerPoint (October 2019)
    • Video, presented by Bob Gold ’80, CEO and president, Ridgewood Capital (October 2013)
  • Building a Team: 
    • PowerPoint (November 2019)
    • Video, Andy Greenfield ’74, founder, TIA (November 2015)
  • Optimizing Your Venture
    • PowerPoint
    • Video, presented by Andy Greenfield ’74, founder, TIA (November 2013)
  • Startup Marketing Fundamentals
  • Startup Sales Fundamentals
  • Back to the Beginning (Year-end Review)
  • Tech Talent
    • Video, presented by Nicolo Giorgi ’06, founder and CTO, Draft; Joey Petracca ’13, co-founder and COO, Chicory; and Yuni Sameshima ’13, co-founder and CEO, Chicory (January 2016)
  • The Ask
    • Video, presented by Tim O’Neill ’78, chief investment officer, NP-International

External Resources

  • Hacker News - user generated tech news
  • TechCrunch - startup news
  • Crunchbase - track companies, their investors and more
  • AngelList - see who’s raising capital, who’s hiring and who’s investing
  • First Round Review - active blog from top-tier VC
  • Fred Wilson (AVC) - great entrepreneurship mind
  • Paul Graham - great entrepreneurship mind
  • Steve Blank - great entrepreneurship mind
  • Clay Christensen - great entrepreneurship mind
  • How I Built This? - The stories behind the world's best known companies. A narrative journey about innovators, entrepreneurs and idealists— and the movements they built.
  • UVC Entrepreneurship Events Calendar - startup events in Upstate NY
  • Investors Field Guide - This site is an ongoing investigation into stocks, markets, investing strategies, and ways of thinking
  • Pro-Rata - important newsletter to follow with daily fundraises and startup stories
  • Term Sheet - important newsletter to follow with daily fundraises and startup stories
  • StrictlyVC - all the venture capital new you need to start your day
  • Crunchbase Daily - important newsletter to follow with daily fundraises and startup stories
  • The MBA is Dead - The MBA Is Dead is the world’s most comprehensive database of startup accelerators.
  • FuzeHub - connecting New York State manufacturers to a network of experts who help small-to-medium companies overcome obstacles to growth.
  • Chenango Valley Tech - manufacturing a plastic product? Call these guys just down the road
  • ThomasNet - search engine for suppliers for products and services nationwide

Funding Resources