The “C”

The C mark is based on the letter C originally printed on the cover of the 1904 Salmagundi. This letter C, despite being created over a century ago, is remarkably modern in design. Its introduction into Colgate’s identity reinforces the school’s respect for its heritage as it looks toward the future.

Colgate C and margin indications

Clear Space and Sizing

The C mark is a key element in the Colgate identity system. As such, it must be used consistently and appropriately.

The C mark should be displayed prominently and clearly to maximize its impact. It is important to both display the mark with a clear space area around all four sides and adhere to the recommended color combinations in order to maintain brand consistency and integrity.

The clear space is determined by a quarter of the height of the mark, indicated by ‘x’ in the diagram.

To ensure legibility, the minimum reproduction size of the C mark is ¼ inch wide.

Lockups

It is always preferred that the C mark and wordmark appear on materials separately. If you choose to use them together, the lockup should be used.

A lockup is the intentional arrangement of a logo and its accompanying elements. It is a fixed relationship that should not change. In this case, the lockup refers to the pairing of the wordmark and C mark.

Colgate University C lockup with margin indicators

Clear Space and Sizing

All versions of the lockup should be displayed prominently and clearly to maximize its impact. It is important to both display the lockup with a clear space area around all four sides and adhere to the recommended color combinations in order to maintain brand consistency and integrity.

The clear space is determined by a quarter of the height of the C mark, indicated by ‘x’.

The minimum reproduction size of the lockup is 1 inch high.

Colgate C logo and clear space

Alternative Lockup

In special cases, the lockup can be reduced down to “Colgate” alone, especially when communicating to an internal audience. This lockup can be used on:

  • merchandise
  • signage
  • promotional applications

The clear space is determined by a quarter of the height of the C mark, indicated by ‘x’.

The minimum reproduction size of the alternative lockup is 3/8 inch high.

Wordmarks

The “Colgate University” wordmark comes in two configurations: one-line and two-line. The one-line configuration is the preferred way of displaying our name.

The wordmark has been set with particular letterspacing and should not be recreated by simply typing it out. When used as a logo, the official vector artwork should be used.

All versions of the Colgate wordmark should be displayed prominently and clearly to maximize its impact. It is important to both display the wordmark with a clear space area around all four sides and adhere to the recommended color combinations in order to maintain brand consistency and integrity.

One-line Wordmark

The clear space is determined by the capheight of the wordmark, indicated by ‘x’.

The minimum reproduction size of the one-line wordmark is 1 inch wide.

Colgate University one-line wordmark and clear space

Two-line Wordmark

This configuration should be used when horizontal space is limited and the one-line variation is not legible.

Colgate University two-line and margin indication

Alternative Wordmark

In special cases, the lockup can be reduced down to “Colgate” alone, especially when communicating to an internal audience. This lockup can be used on:

  • merchandise
  • signage
  • promotional applications
Colgate alternative wordmark and margin indications

Maintaining Integrity

All of the Colgate brand marks should be rendered with utmost respect, and reproduced with consistency and integrity. It is essential that the supplied vector files are always used.

  • Do not alter or crop.
  • Do not use the wordmark within body text.
  • Do not add a drop shadow.
  • Do not rearrange or reposition.
  • Do not rotate
  • Do not distort
  • Do not redraw.
  • Maintain legibility.
  • Do not create unapproved lockups.
  • Do not fill with an image

Department Lockups

Lockups for different Colgate departments, programs, offices, and other entities are determined by the proportions of the wordmark.

A second line of text can be inserted with a capheight equal to 60% the capheight of the wordmark. It should always be written in title case and set in Messina Sans Book. This configuration applies to additional lines of text, including sub-departments. Any department, in any capacity, associated with the University can adopt this configuration.

Don’t create alternate lockups or alter the relationships of the existing lockups. This includes changing the placement and typeface. Note: The “Colgate University” wordmark should not be recreated by simply typing it out. The official vector artwork should be used.

Departmental lockups and margin indications

Contact Communications

For guidance in utilizing the university's visual identity; access to logo, wordmark, and lockup files; and more, contact the creative team in Colgate's Office of Communications:

creative@colgate.edu