The C mark is based on the letter C originally printed on the cover of the 1904 Salmagundi. This letter C, despite being created over a century ago, is remarkably modern in design. Its introduction into Colgate’s identity reinforces the school’s respect for its heritage as it looks toward the future.
Clear Space and Sizing
The C mark is a key element in the Colgate identity system. As such, it must be used consistently and appropriately.
The C mark should be displayed prominently and clearly to maximize its impact. It is important to both display the mark with a clear space area around all four sides and adhere to the recommended color combinations in order to maintain brand consistency and integrity.
The clear space is determined by a quarter of the height of the mark, indicated by ‘x’ in the diagram.
To ensure legibility, the minimum reproduction size of the C mark is ¼ inch wide.