Why marketing is important 3:30 - 4:30, Friday, January 30
O'Connor Center - Coop Conference Room
Presented by Bruce Rutter
It’s hard to overstate the importance of marketing. Some of the world’s most well-known and celebrated companies – from Coca-Cola to Apple – have succeeded using two surprisingly simple tactics: making great products and marketing them well. No matter how great your product or service is, without any marketing efforts, you’re more likely to stand still and be ignored than to move forward and find customers or clients.
This workshop will explore how successful companies use marketing to find the perfect customer and keep them coming back. Marketing is about more than just business, though. We use marketing in everyday life - explaining an idea, consoling a friend, or even interviewing for a job — it’s all marketing. So whether you’re interested in building a business or just interested in how marketing is used to influence our decisions, this workshop is for you.
How to Make Money Off Your App 4:30 - 5:30, Tuesday, February 10 Case Geyer 560
Presented by Kevin Lynch
, Vice President and Chief Information Officer, Colgate University
Do you have an idea for a new mobile app or web application? Kevin Lynch, Chief Information Officer at Colgate, will facilitate this workshop designed to help entrepreneurs think critically about the development, support, and logistics of deploying new applications or technology. We will discuss the development process, customer needs evaluation, market analysis, and identifying your unique value proposition. Once you have identified your market niche that your app will fill, we delve into the architecture of your app. Have you thought about security? On going support? Hardware implications? If your app takes off, how will you scale? What is your customer support plan?
We will talk about strategies to tease out these important issues and how to develop a plan that is sustainable.
Media 101: Creating a Kickass Video - CANCELLED 4:30 - 5:30, Tuesday February 24
Digital Learning and Media Center Fifth floor, Case-Geyer Library
Presented by Brian Ness
, Video Journalism Coordinator, Colgate University
Video can be one of the most powerful forms of communication. Video production moves people more than any other media, and its available everywhere for just that reason. Mobile video, digital signage, event video, and online - video grabs attention and engages like nothing else.
In this workshop, learn how to make a short video using equipment available at the Digital Learning and Media Center including cameras, tripods, and microphones. Brian Ness, Video Journalism Coordinator, will show how to create a very short video from supplied content and use Final Cut editing software in the process. The workshop will be framed around creating a Kickstarter style video.
There are computers available with Final Cut software. You may use your own laptop if you have the software installed. Please register early as spots will be limited to the first 20 students who register.
Compose Your World 4:30 - 6:00, Thursday March 5
Presented by Kai Kaight
, entrepreneur and composer
Drawing from his experience as both an entrepreneur and composer, Kai Kight is an emotionally captivating speaker. His original on-stage violin performance beautifully becomes a sonic metaphor for the core of his message, inspiring people to reach new heights in their work and lives by composing their own unique path.
He shows the value of this interdisciplinary mindset by performing original music that connects across genres and is influenced by his experience as a designer and engineer. A product of Stanford University's creativity and innovation mecca, the d. School, Kai believes that innovations are found at the intersections of disciplines. This belief is seamlessly expressed through his work as a violinist and composer, where he cleverly blends classical technique with popular melodies and rhythms from today's world. A two-time TED presenter, Kai has performed for thousands, including stints at the White House and the Great Wall of China.
Demanding Your Value: How Smart Women Can Stop Settling for 75¢ on the Dollar 4:30 - 5:30, Friday March 27
Presented by Deborah Tutnauer
'81, Success coach and mentor
Women consciously and unconsciously carry around old stories and heavy baggage regarding money. Often they can end up confused about value, worthiness, self-worth, greed, power, altruism and business and how all these pieces should come together. The issue is contained within women themselves and the greater culture in which we live.
The outcome is that women still get paid less than men for the same work, even today when some are calling “Women’s Liberation” a worn out term. As a whole, women still earn on average 75% of what men do for similar work.
This talk will help women understand how they often sell themselves short because of their conscious and unconscious relationship to money. We will look at expectations and unspoken agreements that form the fabric of our culture in families, the workplace, and society as a whole. This will include early messaging, media, business, and family structure. We’ll talk about challenges in how women relate to money as entrepreneurs, in the workplace and personally and then provide perceptual and practical solutions for change.
Building a website on a shoestring budget 4:30 - 6:00 p.m., Wednesday, September 17
Ho Science Center, Room 101
Presented by Jason Kammerdiener
'10, Web Content Specialist at Colgate University
A website can be powerful. It can lend you and your business a sense of credibility and establishment. An effective website can also be your first salesperson, pitching your product, service, or skills to limitless numbers of potential customers, investors, etc. However, a professional website can also be expensive, reaching into the tens of thousands of dollars if you enlist the help of a professional developer.
If you're a fledgling business, you likely don't have that kind of money to spend. Luckily, you have options. You can get your first website started on a shoestring budget with the right investment of time and effort. Intelligently leveraging basic tools like Weebly or Wordpress, which are free or inexpensive, can help you get off the ground until you have more to invest in a custom, professional website.
We'll take a look at what tools are out there, and some general good practices that every website should follow.
How a Colgate soccer player graduated to successful entrepreneur 5:00 - 6:00 p.m., Friday, September 26 ALANA multi-purpose room
Presented by Charlie Lambropoulos
'07, co-founder LYFE Mobile
Three years ago, a friend and I started a mobile advertising company with $4,000 and a pitbull in a living room. This year, we sold the company for millions of dollars. Nothing came easy. The entire process of starting a company and building it into something successful was far different from what I had imagined, and a real-life business school. We were forced to learn some major lessons in corporate and employment law, and about how to avoid the deep pit of snakes who are trying to take a bite of your money. We had to learn about accounting and management on the fly, just as we were figuring out how to consistently grow revenue. We experienced a pathetic amount of failures and frustration along the way, and even when we saw the light at the end of the tunnel and had an offer we didn't want to refuse, we learned hard lessons about negotiating. But it all worked out in the end and I can't imagine being anything other than an entrepreneur (or trying to be at least).
How to promote yourself or your company using digital media 5:00 - 6:00 p.m., October 9 Persson Auditorium
Presented by Matt Hames
, Manager of Media Communications at Colgate University
In this presentation, Colgate's digital strategist Matt Hames will show you some techniques for getting yourself or your business found using digital media. Matt not only runs Colgate's presence on platforms like Facebook and Twitter, but years ago he turned on Facebook profiles for Fisher Price and Bojangles' restaurants.
"What can I do with a 3D printer?" 5:00 - 6:00 p.m., Tuesday, October 21
Case-Geyer Library, Room 560
Presented by Ahmad Khazaee
, Instructional Technologist at Colgate University
As 3D printers drop in price you may wonder "What can I do with a 3D printer?" 3D printing currently straddles the line between novel and practical. Come to this workshop for a brief introduction to 3D printing at Colgate, learn how a 3D printer works, and discover some resources for making your own models.
Hustle and SWAGGER Sian-Pierre Regis '06 talks about building a personal brand 4:30 - 5:30 p.m., Friday, December 5 Persson Auditorium
Presented by Sian-Pierre Regis
'06, Founder and Editor-in-Chief of SWAGGER New York
DetailsBuilding a profitable long-term brand takes hustle. Since 2010, Sian-Pierre Regis has gone from relative unknown to building an online magazine with millions of followers, and a coveted spot as an entertainment correspondent for CNN's Headline News. Along the way, he's learned to pivot to meet the needs of the entertainment industry but stayed true to his passions: people and pop-culture. During this session, he'll talk about the road to success, the necessity of grit, and the keys he's learned from Ryan Seacrest.