Building a website on a shoestring budget 4:30 - 6:00 p.m., Wednesday, September 17
Ho Science Center, Room 101
Presented by Jason Kammerdiener
'10, Web Content Specialist at Colgate University
A website can be powerful. It can lend you and your business a sense of credibility and establishment. An effective website can also be your first salesperson, pitching your product, service, or skills to limitless numbers of potential customers, investors, etc. However, a professional website can also be expensive, reaching into the tens of thousands of dollars if you enlist the help of a professional developer.
If you're a fledgling business, you likely don't have that kind of money to spend. Luckily, you have options. You can get your first website started on a shoestring budget with the right investment of time and effort. Intelligently leveraging basic tools like Weebly or Wordpress, which are free or inexpensive, can help you get off the ground until you have more to invest in a custom, professional website.
We'll take a look at what tools are out there, and some general good practices that every website should follow.
How a Colgate soccer player graduated to successful entrepreneur 5:00 - 6:00 p.m., Friday, September 26 ALANA multi-purpose room
Presented by Charlie Lambropoulos
'07, co-founder LYFE Mobile
Three years ago, a friend and I started a mobile advertising company with $4,000 and a pitbull in a living room. This year, we sold the company for millions of dollars. Nothing came easy. The entire process of starting a company and building it into something successful was far different from what I had imagined, and a real-life business school. We were forced to learn some major lessons in corporate and employment law, and about how to avoid the deep pit of snakes who are trying to take a bite of your money. We had to learn about accounting and management on the fly, just as we were figuring out how to consistently grow revenue. We experienced a pathetic amount of failures and frustration along the way, and even when we saw the light at the end of the tunnel and had an offer we didn't want to refuse, we learned hard lessons about negotiating. But it all worked out in the end and I can't imagine being anything other than an entrepreneur (or trying to be at least).
How to promote yourself or your company using digital media 5:00 - 6:00 p.m., October 9 REGISTER HERE Persson Auditorium
Presented by Matt Hames
, Manager of Media Communications at Colgate University
In this presentation, Colgate's digital strategist Matt Hames will show you some techniques for getting yourself or your business found using digital media. Matt not only runs Colgate's presence on platforms like Facebook and Twitter, but years ago he turned on Facebook profiles for Fisher Price and Bojangles' restaurants.
So you think you have a good idea? Are you sure? 11:00 a.m. - 12:30 p.m, Saturday, October 18 REGISTER HERE TIA Incubator, 20 Utica St., Hamilton
Presented by Sharon Polansky
, Director, New Business Development, Hamilton Initiative
“I’ve met thousands of people with good ideas...but very very few with good execution,” says Andy Greenfield, serial entrepreneur and founder of Thought into Action. Enroll in this workshop to learn from market research professional and TIA mentor Sharon Polansky on how to validate that your idea is actually something worth pursuing before you bet your valuable time and resources on it.
"What can I do with a 3D printer?" 5:00 - 6:00 p.m., Tuesday, October 21 REGISTER HERE
Case-Geyer Library, Room 560
Presented by Ahmad Khazaee
, Instructional Technologist at Colgate University
As 3D printers drop in price you may wonder "What can I do with a 3D printer?" 3D printing currently straddles the line between novel and practical. Come to this workshop for a brief introduction to 3D printing at Colgate, learn how a 3D printer works, and discover some resources for making your own models.
Hustle and SWAGGER Sian-Pierre Regis '06 talks about building a personal brand 5:00 - 6:00 p.m., Friday, December 5 Persson Auditorium
Presented by Sian-Pierre Regis
'06, Founder and Editor-in-Chief of SWAGGER New York
DetailsBuilding a profitable long-term brand takes hustle. Since 2010, Sian-Pierre Regis has gone from relative unknown to building an online magazine with millions of followers, and a coveted spot as an entertainment correspondent for CNN's Headline News. Along the way, he's learned to pivot to meet the needs of the entertainment industry but stayed true to his passions: people and pop-culture. During this session, he'll talk about the road to success, the necessity of grit, and the keys he's learned from Ryan Seacrest.